Why is everyone playing? 5 reasons it blew up
1. Instant access: open a link and play, no app store or big download.
2. Hyper-local humour: danfo and okada fares, Saturday rent, Baba Landlord, LAPO loans and a weekly governor election.
3. A shared world where friends can visit homes, chat and send money.
4. The 'birth lottery': a rich Nepo Baby or an indebted LAPO Baby, perfect for screenshots and arguments.
5. Timing: launched on Independence Day, right after Lagos Run went viral.